山东中烟系列产品第二届澳大利亚产品巡展悉尼会场

东南网澳大利亚站7月16日讯(本站记者 刘畅) 由山东中烟生产的卷烟系列产品在澳大利亚上市两年多以来，广受澳洲当地消费者欢迎。15日晚，山东中烟系列产品第二届澳大利亚产品巡展在悉尼拉开帷幕。约200位悉尼当地经销商受邀参与了当晚的答谢晚宴。山东中烟国际运营中心王照军总经理出席了宴会。

会上，主办方为来宾们备下了美酒佳肴，安排了魔术、川剧“变脸”等精彩表演，更是拿出了平板电脑、智能手表等大礼回馈当地经销商。

“他们烟很好卖，他们为打开澳洲本地市场下了很多功夫。”当地经销商冯先生告诉记者，“进价低、利润高、销量大，（山东中烟）还经常通过各种方式回馈我们。我们不仅获得了利润，还感觉很开心，很好。”

他还表示，该公司在澳洲销售的是“美式混合”口味，和澳洲销售的其他大品牌烟口味相近，但价钱比他们便宜了一半左右，性价比非常高。

王照军在采访中告诉记者，“我们（山东中烟）会紧跟‘一带一路’的战略，坚定不移地‘走出去’。”在记者问及“走出去”的具体措施时，王照军说，“我们的战略是分‘三步走’。第一步是‘走出去’，先把市场铺开；第二步是‘走进去’，要扎根于当地市场，真正被当地消费者认可；第三步是‘走上去’，逐渐提升产品形象和品牌价值。我们在迪拜组建了海外运营中心，置身于海外，用海外的思维解决海外的问题。我们很有信心。”

据悉，本次产品巡展将会在未来几日陆续于珀斯，阿德莱德及墨尔本举办。

王照军总经理接受本站记者采访

"China Tobacco Shandong" products widely welcomed by Australian

By Charlie, Southeast Net Australia, 16 July

Cigarettes produced by China Tobacco Shandong Industrial, are widely welcomed in Australia over the past 2 years. In the evening of 15th July, the company lifts the curtain of their 2nd Australia Tour in Sydney. About 200 dealers were invited to the banquet. Zhaojun Wang, General Manager of the company's International Operations Centre, attended the event.

“Their products are very popular, they have done a lot of things to adapt to the Australia market.” Mr Feng, a Sydney local dealer states, “We can get profit, and they also repay us through other methods, such as this banquet tonight. Very good.”

He also says, “their product is American Blend, which has similar taste compared to mainstream products on the market, but with about half the price, very good value.”

Not only food and wine were served at the night, several performances were also brought on the stage, including magic show and the Chinese traditional “face-changing” show, a miracle part of the Sichuan Opera. What is more, tablet computers and smart watches were given away in the lucky draw section.

It is reported that this event will be held in Perth, Adelaide and Melbourne in the coming days.